A Simpler Way to Offer Pet Benefits.
Be PackWISE.

Flexible, budget-friendly pet care support that scales with your group

and delivers real value to pet parents.

  • No group size minimums
  • Budget-friendly, predictable costs
  • Easy setup, no tech required
  • Pet perks: 24/7 televet, Rx savings & more

A Simpler Way to Offer Pet Benefits. Be PackWISE.

  • No group size minimums
  • Budget-friendly, predictable costs
  • Easy setup, no tech required
  • Pet perks: 24/7 televet, Rx savings & more
PackWISE2026-01-26T22:50:29+00:00
PackWISE Plans

The PackWISE Approach

PackWISE, powered by Ruffeow, Pet Health Reimbursement Arrangement (PHRA) is a non-insurance benefit structure designed for group-based implementation. Its use of stop-loss coverage, client-level customization, and member reimbursement model ensures regulatory compliance while delivering real value to pet parents.

One flat price, every time. No surprises, no breed or age limitations, and no complicated underwriting.

🐾 All Pet Ages 🏷️ Flat Pricing 🔒 Predictable Costs ⚡ Fast Reimbursements
Basic
$9.99
all pets in household
Included Pet Perks
  • 24/7 Televet
  • Pin Paws
  • Wigglepon
  • Holistic Pet Hub
Essential
$17.99
per month / pet
Included Pet Perks
  • 24/7 Televet
  • Pin Paws
  • Wigglepon
  • Holistic Pet Hub
  • Ruffeowi
  • 10% Accident & Injury1
  • 20% Acute Illness3
  • 20% Acute Emergency3
$1,200 Annual Max
$250 Member Responsibility

Reimbursement Limits

  • $500 per accident incident
  • $250 per acute illness incident
Popular
Plus
$44.99
per month / pet
Included Pet Perks
  • 24/7 Televet
  • Pin Paws
  • Wigglepon
  • Holistic Pet Hub
  • Pet Warranty
  • Pin Paws Rx
  • Ruffeowi
  • 70% Accident & Injury2
  • 70% Illness & Emergency4
  • 30% Wellness Coverage5
  • 30% Spay & Neuter5
  • 30% Dental Coverage5
$3,000 Annual Max
$250 Member Responsibility

Reimbursement Limits

  • $500 per accident incident
  • $250 per acute illness incident
  • $150 per chronic illness incident
  • $150 max for spay/neuter
  • $150 max dental (1 visit/year)
Preferred
$49.99
per month / pet
Included Pet Perks
  • 24/7 Televet
  • Pin Paws
  • Wigglepon
  • Holistic Pet Hub
  • Pet Warranty
  • Pin Paws Rx
  • Ruffeowi
  • 70% Accident & Injury2
  • 70% Illness & Emergency4
  • 30% Wellness Coverage5
  • 30% Spay & Neuter5
  • 30% Dental Coverage5
$5,000 Annual Max
$500 Member Responsibility

Reimbursement Limits

  • $500 per accident incident
  • $250 per acute illness incident
  • $150 per chronic illness incident
  • $150 max for spay/neuter
  • $150 max dental (1 visit/year)

Perks for Pets, Peace of Mind for People

Each PackWISE plan includes valuable perks. Higher tiers unlock even more support employees and their pets will love.

24/7 Pet Telehealth

24/7 Pet Telehealth

Connect in seconds to veterinary telehealth experts for medical and behavioral advice.

  • pawCall, Email, or Live Chat
  • paw24 Hours a Day, 365 Days a Year
  • pawHelp to Understand Signs and Symptoms
  • pawReceive Guidance on Best Medical Decision
All Plans
Pin Paws Platform

Innovative Pet Management

Pin Paws is a unique all-in-one notification and information retrieval system designed for loyal and loving pet owners.

  • pawDedicated QR Code
  • pawUnique I.D. Number
  • pawEmergency Contacts
  • pawMedical Records
All Plans
Discount Pet Products

Discount Pet Products

Dedicated online discounts for pet-centric products and services.

  • pawSavings on Popular Brands
  • pawWide Variety of Pet Health Supplies
  • pawSubscription Box Discounts
  • pawToy, Grooming & Food Perks
All Plans
Holistic Pet Hub

Holistic Pet Insights

Scan pet products in seconds and get ingredient clarity you can trust, plus healthier alternatives tailored to your pet.

  • pawScan Any Pet Product Barcode
  • pawInstant Ingredient Score (Ideal / Acceptable / Avoidable)
  • pawPersonalized Compatibility Check for Your Pet
  • pawDiscover Cleaner, Healthier Alternatives
All Plans
Discount Pet Meds & Supplies

Discount Pet Meds & Supplies

Easiest way to save money on your pet's medications, preventatives, and supplies.

  • pawHuge Database of Medications Available
  • pawPick Up at Local Pharmacy
  • pawFree Home Delivery
  • pawDiscounts on Diabetic Testing Supplies
Plus & Preferred
Pet Warranty Protection

Protection for Home & Pet Products

Assistance in replacing pet devices and fixing damage to household items.

  • pawReceive Up To $1,500 Annually
  • pawPer Claim Limit of $500
  • pawEasy Reimbursement Form
  • pawRepair/Replace Important Items
Plus & Preferred

WHY GROUPS LOVE PackWISE Plans

Designed for employers, associations, and brokers who want pet benefits without the barriers.

No group size minimums

Perfect for small teams, associations, or startups

Flat, predictable pricing

Not tied to pet age, breed, or medical history

Simple setup & admin

No integrations, no heavy lift for HR

Pet perks employees love

24/7 televet, Rx savings, lost pet recovery

Stop-loss option

Peace of mind for group budgets

Bring PackWISE to Your Team—We’ll Make It Easy.

Modern pet health membership plans that fits right into your employee benefits lineup.

Supporting pet parents at work shouldn’t be ruff. PackWISE is a smart, streamlined PHRA solution that functions just like your other group perks—flat rates, easy setup, and one unified renewal date. It integrates smoothly with your existing platform, or you can use ours for a turnkey experience—no extra paws or paperwork required.

Bring PackWISE to Your Team—We’ll Make It Easy.

Modern pet health membership plans that fits right into your employee benefits lineup.

Supporting pet parents at work shouldn’t be ruff. PackWISE is a smart, streamlined PHRA solution that functions just like your other group perks—flat rates, easy setup, and one unified renewal date. It integrates smoothly with your existing platform, or you can use ours for a turnkey experience—no extra paws or paperwork required.

Frequently Asked Questions

Find answers to commonly asked questions about PackWISE.

PackWISE Plans, powered by  Ruffeow, offer a flexible Pet Health Reimbursement Arrangement (PHRA) that allows plan sponsors (e.g., employers, associations, or member-based organizations) to provide meaningful pet care support to their members. Each PHRA is designed uniquely for the client’s needs, rather than being a one-size-fits-all product sold in the open market.

  • A PHRA is created specifically for each plan sponsor (e.g., employer or member organization).
  • Members access Ruffeow through their sponsoring entity, not directly as retail customers.
  • Ruffeow reimburses the member (not the veterinary provider) for eligible pet healthcare expenses.
  • Reimbursements are funded through a self-funded cost-sharing pool established by the client.
Ruffeow does not operate as a pet insurance company. Instead, it facilitates defined-benefit cost-sharing arrangements with the following characteristics:

  • Fixed annual caps on reimbursement eliminate open-ended risk.
  • Member claims are reimbursed directly (not paid to providers).
  • Each PHRA plan is administered on behalf of a sponsoring organization.
  • When reinsurance (stop-loss) is used, it backs the client’s pool, not Ruffeow’s obligation to the member.

Frequently Asked Questions

Find answers to commonly asked questions about PackWISE.

PackWISE Plans, powered by  Ruffeow, offer a flexible Pet Health Reimbursement Arrangement (PHRA) that allows plan sponsors (e.g., employers, associations, or member-based organizations) to provide meaningful pet care support to their members. Each PHRA is designed uniquely for the client’s needs, rather than being a one-size-fits-all product sold in the open market.

  • A PHRA is created specifically for each plan sponsor (e.g., employer or member organization).
  • Members access Ruffeow through their sponsoring entity, not directly as retail customers.
  • Ruffeow reimburses the member (not the veterinary provider) for eligible pet healthcare expenses.
  • Reimbursements are funded through a self-funded cost-sharing pool established by the client.
Ruffeow does not operate as a pet insurance company. Instead, it facilitates defined-benefit cost-sharing arrangements with the following characteristics:

  • Fixed annual caps on reimbursement eliminate open-ended risk.
  • Member claims are reimbursed directly (not paid to providers).
  • Each PHRA plan is administered on behalf of a sponsoring organization.
  • When reinsurance (stop-loss) is used, it backs the client’s pool, not Ruffeow’s obligation to the member.
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